Phoenix Native is an innovative platform that provides digital media owners with the ability to increase their revenue by increasing the amount of relevant traffic, which is one of the most significant indicators of a site’s performance.
Phoenix Native was developed via artificial intelligence algorithms. The system conducts a purposeful and dedicated data analysis, geared to enable site owners to effectively present their content and advertisement in an optimal mix for their audience base.
Relevance is the main principle that underlies how the Phoenix Native system channels traffic. The relevance goal is achieved by creating, updating and following user behaviour patterns. The system analyzes search queries, and provides visitors with the most relevant content and advertising from the publisher websites as well as from partner sites.
The result is that the users are exposed to relevant information and advertising that they can directly access in a single click, without damaging the user experience.